Tuesday, February 22, 2011

What's Copywriting?

Whenever you hear a 30 second spot on the radio or read the words in a magazine print ad, a copywriter is responsible. A copywriter creates the text for advertisements, promotional brochures or other public relations outlets. Advertising agencies routinely refer to a written script as copy, thus the name copywriter applies to those who create the scripts. In earlier times, a copywriter may have been relegated to mundane chores such as rewriting weather reports or newswire stories, but today a copywriter is often just as invaluable as a graphic artist or the on-air talent who read the copywriter's words.

Copywriting from Wikipedia.
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as advertisements for print, television, radio or other media). The word copywriting is regularly used as a noun or gerund.

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint.

Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts.

Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.  Read more here

This is my friend and collegue Amy Rogerson, she's a copywriter and has written copy for these companies
http://www.metromassagetherapy.com/  Metro Massage Therapy
http://www.itokk.com/   ITokk Voip Telephony Platform
http://www.shirtseed.com/   Shirtseed
http://www.stevesurethane.com/ Steve's Urethane Inc
http://www.vinotecagame.com/  Vinotecawinery

Amy Rogerson Copywriter Services http://www.amyrogerson.com/ 
I am a Web Copywriter based in Vancouver writing for businesses that want to connect with their audience on a colloquial level. My theory is that most web visitors would rather be shocked or amused than comatose, so I write for websites, blogs, newsletters, and print advertisements with that in mind. I do enjoy engaging readers with humour and the unexpected although I can adjust to write flawless formal business text as well. My rates are straight forward and I will quote you on a per page basis so you can conveniently plan your budget.

Make your website visible and keep your visitors engaged.
You want to make your website an enjoyable place to visit. Deliver bite size, digestible chunks of text and measure each paragraph carefully for impact while keeping it search friendly.  Apply your long-tail SEO and enter your call to action. Don’t forget to keep it fresh by adding new and interesting content continuously, or you could just run your business and hire a writer.

http://www.amyrogerson.com/copywriting/  Portfolio
If you need copy, contact Amy here! http://www.amyrogerson.com/contact/